While Tiger Woods is a maestro with the golf club, I so don’t care about what he wants to sell me anymore. After his Masters interview with Peter Kostis, his image is also still in rehab. That interview was a perfect opportunity to say “Thank You” for the support and to demonstrate the “new Tiger,” but instead Woods was grumpy, impatient, sullen, and flip with his answers. That was the worst version of the old Tiger – as disappointing and embarrassing an interview as I’ve seen. His week started so well, but we've discovered he really hasn't grown much yet.
As for Nike’s contrived commercial with Tiger Woods’ father that forced us to look backwards before he had even hit a shot, they too might need a makeover or else become irrelevant. His Father was himself an adulterer, a fact that greatly impacted young Tiger when he discovered this. To continue to bring up Tiger Woods’ indiscretions, and superimpose his dead Father as a role model is boring, inappropriate, and tasteless. Nike would be better to work upon trying to make first class golf equipment.
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